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thierry sornette

Country Manager Middle East:  Doha        

March 2017 to present, for Eurofeu SAS, French leader in Fire extinguishers and Fire Fighting, 1000 employees, around 100 M€ turn-over.

Goals: introduce the brand and solutions in these new markets for Eurofeu, find customer, distributors, market/competitor survey, organization & participation of local exhibition, quotation, sales.

Countries: Saudi, Kuwait, Egypt, UAE, Qatar, Barhain, Oman, India, Pakistan, Iran, Irak, Syria, Turkey, Jordan, Israel, Yemen. 


Division Manager:  Doha      

January 2015 to December 2016, for BLACK ARROW, one of the major integrator in ELV systems (CCTV, ACS, Fire Alarm, PAVA, Bollards etc).

Set up of the Audio Visual division: PA, AV, Direct sales responsibility for Qatar: integrators and end customers.

Reporting directly to the GM.

Main achievement: new brands, new customers, deals with European manufacturers and get better discount; sales of 5 M.


France & Export sales Director:              

Montauban, May 2011 up to June 2014, for ARCHEAN Technologies, specialized in IP Public Address and Voice Alarm systems.

Customers are integrators, eng. Companies O&G as Bouygues, Cegelec, Ineo, Alcatel, Alstom, Total…

Direct sales responsibility for Middle East, Americas, North Africa and South Europe,

Reporting directly to the GM., responsible for some big accounts in France.

Main achievement: new customers in Iran, Portugal/UK, CEA Fontenay aux Roses


Export Manager:  Montauban   

June 2005 up to April 2011, for BOUYER SAS, a Funkwerk company since January 08, previously a TYCO’s company, specialized in Public Address and Voice Alarm systems as embedded solutions for Trains, Railways, Subways, Oil&Gas…

Customers are integrators, eng. Companies as Bouygues, Cegelec, Ineo, Alcatel, Alstom…

Direct sales responsibility for Middle East, Americas, North Africa and South Europe,

Managing  an export team of 3 peoples; reporting directly to the GM.

Achievement: increasing sales 18% in one year, new accounts as Alcatel Chili, Mexico, Alstom…

International Area  & Products Manager:               


Buenos Aires March 1995 to July 2003 for the Regulators Division in South America, South Cone (Argentina, Chile, Uruguay, Paraguay, Bolivia, Peru) and in Colombia and Brazil; Oil&Gas

Located on site, in rep’s office during two years, then, located in subsidiary’s office Emerson Argentina, Buenos Aires, Argentina since March 1997 to October 2002. Located in head’s offices, France since October 2002

Francel is part of Emerson Process Management group, leader in Natural Gas Industries. EMERSON ELECTRICS: US company with about 120,000 employees worldwide, five segment activities, annual sales: 15,000 Millions US$

Achievements: B to B, B to C, direct sales, pre-sales business, technical and commercial support to direct key accounts, distributors and reps, communication with factories, reporting to factories and sales organization. Management of 15 people between reps and agents, developing and securing accounts, creation of sales channels. Marketing, presentations, training seminars, literature translations from english and french to spanish.

Main customers: LDCs, local and international engineering companies, OEMs, V.A.R.


Area Sales manager :            Chartres               

January 1991 to March 1995:        

FRANCEL S.A.S, part of LEGRIS INDUSTRIES group, zone 1/4 FRANCE, south-east.   


Area Sales manager:      Paris                        

January 1988 to December 1990             

zone 1/2 FRANCE,  and Spain. SAURON S.A, world leader in generators and electrofusion of polyethylene pipe and welding machines. 60 employees,  20 millions Euros sales.  






Master in Business (DESS Language  & International Sales, Orleans, France - 2004)


D.E.L.E in Spanish, superior level, 2002


BACHELOR in bio sciences (DEUG D , University of Nice, France)


Bac D, (Jean Moulin High School, France)




SPANISH, bilingual (DELE diploma, hight level, from Instituto Cervantes, Spain)

ENGLISH, fluent,

FRENCH (native language),





Others, training:

            * International Regulators School, Mc Kinney, Texas (1995) / International Regulators School, Mc Kinney, Texas (1999) /  Sales conference, Tampa, Floride (1999)

         * World Gas Show, Copenhagen 1997 / World Gas Show, Nice 2000

* Others Shows as: Oil&Gas in Brazil, Argentina, Colombia, France, UAE, Spain, Netherlands etc.


Disponibility:    Available to travel (valid passport) and to live in other country





Driving license:

         Car & motorbike

Hobbies:  horse ridding, metal detection, creator and animator of a cultural association during 4 years…


Main qualities:  adaptability, fast learning, open minded, solution maker.

Pardon j \'ai eu la flemme de traduire mon CV; j\'espère que ce sera lu et compris; en gros, forte expérience export et même expatrié deux fois, la première en amérique du sud et la deuxième en ce moment au Moyen Orient

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thierry sornette